How To Make Every Blog Post You Write A Game Changer (Every Single Time)
The tips shared in this article would help you write engaging content that your readers would love and share on social media.
Blogging is not just expressing your thoughts or writing personal experiences.
In reality, professional blogging is about solving problems of readers. When you blend marketing with blogging then you can sell without being salesy.
I started blogging in 2015:
.. after failing at two startups and losing more than $10,000 in my first startup.
I did not know anything about writing but I learned how to solve user problems in my startups. Most of the startups fail because founders focus on solving imaginary problems.
In this post, I will explain the mindset, the common mistakes people do in writing and then nitty gritty of an awesome blog post (title, paragraph formation, credibility, usage of words – skills that are used in copywriting)
#1. They Write What They Want to Write (And That’s Wrong)
This is counter-intuitive recommendation. You mustn't write what you need to write however you must write what your reader desires to learn.
No one cares about you. People care about themselves.
You can take up examples of your work, categorical your feelings and inform them your tales in your weblog publish. But the first focus ought to be discovering out why somebody would learn your article.
People would get fed up in the event you carry on writing Me, Me, Me with out giving them what they need to learn.
#2. They Follow Wrong People For Advice
Writing is extra science than artwork. Singing could also be a God present. But anybody can grow to be an expert blogger. You can be taught the fundamentals of writing after which be taught content material optimization from analysis backed up recommendation.
The downside is that folks be taught the talents from unsuitable locations.
Choose your mentors correctly. Follow the recommendation of somebody who has walked on the trail on which you're strolling. Listen to somebody who's 2 steps forward of you.
I've seen folks failing even after becoming a member of the programs. You don’t have to hitch a course to grow to be higher at your writing. You can observe the writing of individuals whom you admire and apply in an identical manner.
I by no means learn books on journalism as a result of I didn't need to grow to be like a media journalist. I adopted folks in my life that I need to grow to be like.
#3. They Focus Only on Keyword Stuffing
website positioning is our intention however that doesn't imply we should always solely concentrate on key phrases. There are sure articles that are written for key phrase targetting solely, however these articles might not be Game Changer for you.
Keywords are the very last thing that I concentrate on when writing my articles. The high quality of content material goes down when our thoughts is full of key phrases.
If you need to grow to be an authority in your business then shift your focus from key phrases to your viewers. Ofcourse your blogs will rank with key phrases however Google additionally offers desire to context reasonably key phrases.
There is a science to get sooner rating on excessive competitors key phrases once you construct a powerful context & relevance within the eyes of Google. I'll discuss that typically later. Let’s concentrate on writing wonderful content material.
#4. They Get Carried Away With Media Trends
“Write Short Articles Because Human Attention Span is Less than Gold Fish (8 sec)”, A media reported some related shit and folks went loopy to put in writing brief articles.
“1800 words articles went most viral – A report after analyzing one million blog posts”, Another media firm posted this text and folks began pumping up phrases mindlessly of their articles.
Even 500-word weblog publish can go viral if that may contact the feelings of your reader.
Everything works inside a context.
The egg turns into laborious in boiling water however the identical boiling water makes a potato gentle.
The web is boiling water. It is determined by you what you set within the boiling water, you'll get the outcomes accordingly.
You can maintain your self conscious of the market traits however don’t carried away with the opinions.
Mindset Shift from ‘A Blogger’ to ‘A Problem Solver’
#1. Move from Problem to Solution
If you need to be a extremely actually good blogger then cease making an attempt to be a blogger. Become an issue solver.
Identify an issue that your viewers is combating and clear up that by way of your weblog publish. If you discover, all my articles begin with describing an issue and clarify the doable options.
If you don’t know what are the issues of your readers then ask them. Ask your readers immediately through e-mail or cellphone. Analyse dialogue boards like Quora, Reddit and Facebook Groups to be taught concerning the issues that your audience is combating.
Take assist from SemRush software to do Keyword Research that can reveal hundreds of issues price fixing. Your potential readers are already on the lookout for an answer by looking on Google – why to not seize a giant alternative.
Ask your self, for whom you need to write for
- A information or leisure weblog that will get viral on social media
- B2B startup whose viewers is high executives or startup founders
- A mom who's studying whereas feeding her child and interacting along with her buddies on WhatsApp on the similar time.
- A analysis scholar or pupil who gonna learn your article phrase by phrase
- A tech man who's following your directions to repair a defect or set up a software
- Or a blogger like YOU, who makes a plan to publish at the least one article each week however couldn't get enough time to publish on schedule.
You can’t write to please everybody. Just write for one sort of viewers.
You could also be spending numerous time on researching & writing the article however receiving a lukewarm response after publishing articles.
I'm writing for a blogger like YOU:
.. so to spend your time doing the fitting issues when writing the article – in order that your viewers love your articles each single time. I don't care about what number of phrases the article can be completed. I don't care what media experiences are saying. I do know what to put in writing and why.
#2. Why the issue continues to be not solved
Find out why the issue continues to be not solved. If the issue has already been solved by another person then why your viewers continues to be struggling.
Today I'm making an attempt to unravel the issue of “How to Write A Great Article” which has already been solved by many nice writers & bloggers. But I'm providing you with a unique mindset, a brand new framework and usual (& confirmed) ways of writing good content material writing – All in a single article.
I could not be capable of clear up the issue for individuals who can’t discover devoted time to put in writing. I could write a separate article to unravel the issue of changing into productive & dedicated to work.
There are two totally different options for 2 totally different set of audiences
- One who desires to be taught the nitty-gritty of writing
- Second who desires to enhance productiveness (to beat author’s block)
Your article can be of nice high quality when you recognize why your viewers shouldn't be in a position to clear up the issue even when the recommendation is already obtainable on the web.
4 Golden Nuggets of Writing A Powerful Article
#1. Writing Click Worthy Title
Titles are a very powerful however uncared for component of the weblog publish. You are doing a giant mistake in case you are not giving deserved consideration to the titles of your articles.
“Title + Featured Image + Short Description” is the primary interplay together with your reader. If you fail to persuade him to click on on the article you then would lose the chance to showcase what you've written within the article.
I'm providing you with some formulation which by no means fail to get a click on from the fitting viewers.
You can grow to be [This] Even If You Have [Never Done This]
For instance, You can grow to be A Freelance Writer Even If You Have Never Written Before
Another technique to apply this method is to search out wishes or fears of your viewers.
Desire
- Becoming A Freelance Writer
- Finding Clients for Freelance Writing Project
- Want to Start A Blog
- Earn Money Online
Fears
- Never Written Before
- Got Rejected from Upwork
- Don’t Have Technical Knowledge
- May Get into A Scam
#2. Writing Powerful Paragraphs
One factor in a single paragraph
Talk about just one level in a single paragraph. Write to the purpose. Keep the paragraphs brief.
That could sound like easy & apparent recommendation however a lot of the writers do that mistake constantly within the preliminary days. I repair my paragraphs within the enhancing section.
Bullet factors
It’s straightforward to convey brief & crisp data in bullet factors. Give respiratory house to your article. The reader can concentrate on what they need to learn.
Be cautious, too many bullet factors would additionally make your article like a to-do record. Make a steadiness and don’t overuse any of the approach.
Snapshots & Data
This will increase the credibility of your article and the reader would belief what you're saying. Another motive to incorporate visible information is to provide a break from textual content. Too a lot textual content would make your content material boring as a result of not all readers prefer to learn phrase by phrase.
They have to get the message as rapidly as doable and a single snapshot can say what 1000 phrases gained’t.
Reference to claims
If you're claiming one thing then add the reference to authentic analysis doc.
Use widespread phrases
Don’t use company jargons or troublesome phrases that folks have to refer within the dictionary.
My largest drawback was that I used to be not proficient in English. My vocabulary is common.
The similar turned the advance after I began running a blog. My audience was not English students or journalists. I used to be writing for individuals who graduated from related schools and doing the same form of job that I used to be doing.
It was straightforward for me to convey my messages utilizing the easy to understand English with none troublesome phrases. Later I found that a lot of the advertising gurus had been suggesting to put in writing in easy language however their college students had been nonetheless making an attempt to impress readers with their vocabulary.
Language is only a technique to convey your message. The work is completed in the event you can talk what you need.
Use energy phrases
Power phrases seize the eye of the reader and join with them on the emotional degree.
Here are among the feelings (and pattern energy phrases) that put a human into the motion.
Love & Lust
- Ecstacy
- Divine
- Arouse
- Excite
- Hottest
- Heavenly
Fear
- Beware
- Bloody
- Deadly
- Dangerous
- Fail
- Horrible
Greed
- Win
- Discount
- Cheap
- Costly
- Free
- Prize
- Profit
Anger
- Brutal
- Bullshit
- Curse
- Evil
- Hate
- Pissed Off
You could make an inventory of energy phrases to emotionally join together with your readers. The phrases would come naturally to your writing as you apply.
#3. Apply A.I.D.A Formula
This is probably the most highly effective and well-known method in advertising that we apply in content material writing and advertising.
Let me clarify with the instance of our article associated to studying How to Invest within the Stock Market with a low funds.
A. Attention
The attention-grabbing begins with the title (the place I used ‘even’ clause) and the article maintain the reader hooked with examples and guarantees.
Reader’s consideration is probably the most scarce useful resource. Your readers will hit the again button in the event you didn't get the eye inside a couple of seconds of beginning your article.
Once they listen, we've to maintain the content material easy but highly effective to make them fascinated about studying additional.
I. Interest
In the second half, we should always maintain disclosing the secrets and techniques or make them surprise what’s coming subsequent.
The 7 steps to determine worthwhile shares makes them within the course of. You readers would depart the article in between in the event that they lose the curiosity.
You should take care that your content material has all of the components that we mentioned in “#2. Writing Powerful Paragraphs”.
D. Desire
Your content material ought to make the reader fascinating within the product, service or course of. If there may be nothing to be fascinating then I ponder why we're writing the article or what downside we're fixing.
In this instance, the article is meant to make the reader fascinating to spend money on the inventory market.
The phase “Portfolio Construction” and “Portfolio Allocation” does that job. At a refined degree, your complete part of Interest is shifting the reader from an off-the-cuff degree to a extra severe degree.
A. Action
Normally ‘Action’ is outlined as shopping for choice in enterprise phrases however we outline ‘Action’ as something measurable that you simply anticipate out of your reader.
It may very well be so simple as downloading a PDF or subscribing to your weblog.
You can outline the motion as per your corporation. In this instance, the motion is loosely outlined as setting up a portfolio and embedded within the “Desire” part.
I may put the motion to promote E-book or Course associated to inventory market funding however that’s not my focus space right now.
#4. Use Storytelling
Stories encourage folks to take motion. People keep in mind tales and neglect the knowledge.
No one would keep in mind the knowledge that I supplied on this article however you'll keep in mind the story of my startup failure that I shared within the introduction. I additionally stated that I turned higher in content material writing by apply and anybody can be taught the artwork of writing.
You might not be fascinated about writing at the moment however everytime you would have a need to be taught writing – your thoughts will remind you of the story of a man who failed at startups however acquired the success with writing.
There are a number of strategies of utilizing tales in your articles however my favorite is the 3-part-story format.
Part 1. Present A Problem
Part 2. Agitate & Stir
Part 3. Solve The Problem
Problem-Solution is the constructing blocks of nice content material – that’s what makes each weblog publish a Game Changer, each single time.
A buck turns into ten once you use the storytelling to current an issue and make it fascinating by agitating with the info & figures.
In the top, you provide you with an answer or current a number of options for the readers. The advertising traits & platforms will come & go however the storytelling strategies would by no means exit of vogue. Storytelling was working 30,000 years in the past when people began carving caves, storytelling labored when sages wrote Epics like Ramayana & Mahabharata, storytelling labored in printed media and it'll work on any on-line media.
It’s the one talent that can separate nice writers from good writers.
Learn little by little and grow to be a greater blogger & author in 2019.
Can you please do me a favour?
Can you please share this text with somebody who desires to grow to be a greater blogger.